This summer, the Festivoix will host a deeply human project: VRAI, a series of video capsules captured live, at the very heart of the festival. After a first edition in 2024 initiated by the FQEP podcast, the project returns in 2025 with a new direction, led by Riche agency, in collaboration with Brigade Web, which produced the first edition.
True Stories, to Touch Deeply
VRAI features raw confessions, reflections shared with complete authenticity. Through interviews with artists and festival-goers, the series explores universal and current themes:
- Perseverance in the face of obstacles
- The creative process
- The human behind the performance
- Authenticity
The capsules will be broadcast in short formats (Reels, TikTok) on the social media channels of Festivoix, Riche, and Brigade Web.
A Project Aligned with Human Values
At Riche, placing humanity at the heart of every artistic endeavor is a priority. VRAI doesn’t just seek to entertain: it aims to touch, to make people reflect, to offer a space for free expression, both vulnerable and powerful.
This project is part of an artistic vision that is healthier, more inclusive, more sustainable — and in perfect harmony with the DNA of Festivoix.
About Riche
Riche is a creative house and an artistic management agency dedicated to supporting artists, creators, and emerging talents. Its mission: to highlight the individual behind the work, by creating an environment conducive to free expression, personal growth, and artistic influence.
About Brigade Web
Brigade Web is a digital marketing agency specializing in storytelling, branding, and content production. Committed to meaningful creative projects, it ensures the complete production of VRAI for a second consecutive year.
About Festivoix
The Festivoix de Trois-Rivières is an international music festival that celebrates culture, artistic diversity, and the human experience every summer, in a vibrant and unifying setting.