What deserves to exist, deserves to be created.
An Evening as a Statement
Some events are scheduled.
And others are provoked.
On August 5, 2025, what we are putting in place is not just another evening in a city already full of engagements.
It’s a statement.
A tangible action towards a vision we’ve held for a long time.
Penthouse Party brings together three forces:
- RICHE, which builds culture.
- Music Week in Montreal, which finally provides the city with a structure worthy of its scene.
- And W Montréal, which understands that a place can become a language when infused with the right vision.
Music Week in Montreal: New Ground
Montreal needed its own moment.
Not an imitation of what’s done elsewhere.
A true playground, vibrant and of new forms.
Music Week in Montreal lays the groundwork.
And we are making our mark.
Creating the Opportunity rather than Waiting for It
At RICHE, we don’t seek to merely exist within the ecosystem.
We shape it. We don’t chase slots: we create contexts.
From the beginning, our vision has been clear: to build opportunities where none yet existed.
Not by waiting to be invited, but by imagining the formats.
Spaces designed not only for our artists, but with them, around them.
Not just to showcase them, but so they can express themselves fully, in their own language.
Our Vision for Collaborations
We believe in true collaborations.
Those that go beyond the logo, co-presence, or strategic partnership.
Those where visions align, where everyone brings meaning, where everyone rises.
W Montréal is among them.
This venue doesn’t seek to be part of the culture.
It already operates within it.
Working together was a given.
A Tailored Event
Penthouse Party is not an alignment of elements. It’s an organic construction.
A moment that holds together because it is built on complete coherence — from the venue, to the programming, to “the” invisible energy that flows between every detail.
Curation: a Multi-Voiced Narrative
6 artists. 1 night. 1 single direction: authenticity.
AYBEE
DANICK BASTIEN
DEROZ
MVNGO
RAQUEL
ST.LAURENT
Moving Forward with Clarity
We are taking a stand.
Not to prove a point.
But to embody our way of doing things.
Aligned. Sustainable. Human.
Penthouse Party is…
It’s another step towards what we are already building: a scene that reflects us, lasting experiences, and a culture that stands tall without needing validation.
Welcome to the RICHE universe.