Cassy Bernier, our co-founder at Riche Talent, was recently invited to Radio-Canada to talk about our agency, its vision, and what makes us different.
Here are some topics she covered during the interview.
The Origin of Riche Talent
Riche was born from a passion. Cassy loves electronic music, attends shows, festivals, bars… and she saw talented artists around her, but they were often poorly supported. With her notary background, she naturally turned to entertainment law, by analyzing contracts, helping to negotiate, and answering increasingly specific questions. One day, she decided to take it a step further by creating a real structure to support artists in a human and professional way.
What We Offer Artists
Cassy explained in the interview that artists need to be able to focus on their music.
Everything else — contracts, negotiations, visas, tax structure, online presence — we take care of it.
Riche Talent is:
- Contract Analysis
- Negotiation Support
- International Visa Preparation
- Practical Training on the Music Industry
- Branding, Image, Marketing & Social Media
And most importantly: human and personalized support.
Staying True to Oneself
An important point for us:
“We want each artist to maintain their uniqueness. Their sound, their color, their style. That’s what we highlight.”
We don’t want to mold talent. We want to support them in what makes them unique.
A Strong Team, a Clear Vision
Cassy also talked about our team. A team of dedicated individuals with complementary skills – From contracts to marketing, from strategy to artistic support.
And even though the agency is young, our network is already very active in Quebec, Canada, the United States and elsewhere in the world.
Listen to the full interview here :