{"id":926,"date":"2025-07-29T19:41:15","date_gmt":"2025-07-29T23:41:15","guid":{"rendered":"https:\/\/richetalent.com\/?p=926"},"modified":"2025-07-29T20:03:18","modified_gmt":"2025-07-30T00:03:18","slug":"riche-x-w-montreal-music-week-a-montreal","status":"publish","type":"post","link":"https:\/\/richetalent.com\/fr\/riche-x-w-montreal-music-week-a-montreal\/","title":{"rendered":"RICHE x W MONTR\u00c9AL | Music Week \u00e0 Montr\u00e9al"},"content":{"rendered":"\n

Ce qui m\u00e9rite d\u2019exister m\u00e9rite d\u2019\u00eatre cr\u00e9\u00e9.<\/strong><\/p>\n\n\n\n

Une soir\u00e9e comme une d\u00e9claration<\/strong><\/h3>\n\n\n\n

Il y a des \u00e9v\u00e9nements qu\u2019on programme.
Et d\u2019autres qu\u2019on provoque.<\/p>\n\n\n\n

Le 5 ao\u00fbt 2025, ce que nous mettons en place n\u2019est pas une soir\u00e9e de plus dans une ville d\u00e9j\u00e0 pleine de rendez-vous.<\/p>\n\n\n\n

C\u2019est un statement. <\/p>\n\n\n\n

Une action concr\u00e8te \u00e0 une vision qu\u2019on porte depuis longtemps.<\/p>\n\n\n\n

Penthouse Party, c\u2019est la rencontre entre trois forces :<\/p>\n\n\n\n

    \n
  • RICHE, qui b\u00e2tit la culture.<\/li>\n\n\n\n
  • Music Week \u00e0 Montr\u00e9al, qui dote enfin la ville d\u2019une structure \u00e0 la hauteur de sa sc\u00e8ne.<\/li>\n\n\n\n
  • Et W Montr\u00e9al, qui comprend qu\u2019un lieu peut devenir un langage quand il est habit\u00e9 avec la bonne vision.<\/li>\n<\/ul>\n\n\n\n

    Music Week \u00e0 Montr\u00e9al : un terrain nouveau<\/strong><\/h3>\n\n\n\n

    Montr\u00e9al avait besoin de son propre moment.
    Pas une imitation de ce qui se fait ailleurs.
    Un vrai terrain de jeu, de feu, de formes nouvelles.<\/p>\n\n\n\n

    Music Week \u00e0 Montr\u00e9al pose la premi\u00e8re pierre.
    Et nous y inscrivons notre ligne.<\/p>\n\n\n\n

    Cr\u00e9er l\u2019opportunit\u00e9 plut\u00f4t que l\u2019attendre<\/strong><\/h3>\n\n\n\n

    Chez RICHE, on ne cherche pas \u00e0 exister dans l\u2019\u00e9cosyst\u00e8me.
    On le fa\u00e7onne. On ne court pas apr\u00e8s des cr\u00e9neaux : on cr\u00e9e des contextes.<\/p>\n\n\n\n

    Depuis le d\u00e9but, notre vision est claire : construire des opportunit\u00e9s l\u00e0 o\u00f9 il n\u2019y en avait pas encore.<\/p>\n\n\n\n

    Pas en attendant d\u2019\u00eatre invit\u00e9s, mais en imaginant les formats.
    Des espaces con\u00e7us non seulement pour nos artistes, mais avec eux, autour d\u2019eux.
    Pas seulement pour les mettre en valeur, mais pour qu\u2019ils puissent s\u2019y exprimer pleinement, dans leur propre langage.<\/p>\n\n\n\n

    Notre vision des collaborations<\/strong><\/h3>\n\n\n\n

    On croit aux vraies collaborations.
    Celles qui vont au-del\u00e0 du logo, de la co-pr\u00e9sence ou du partenariat strat\u00e9gique.
    Celles o\u00f9 les visions s\u2019alignent, o\u00f9 chacun apporte du sens, o\u00f9 tout le monde s\u2019\u00e9l\u00e8ve.<\/strong><\/p>\n\n\n\n

    W Montr\u00e9al est de celles-l\u00e0.
    Ce lieu ne cherche pas \u00e0 faire partie de la culture.
    Il agit d\u00e9j\u00e0 \u00e0 l\u2019int\u00e9rieur d\u2019elle.
    Travailler ensemble allait de soi.<\/p>\n\n\n\n

    Un \u00e9v\u00e9nement taill\u00e9 sur mesure<\/strong><\/h3>\n\n\n\n

    Penthouse Party n\u2019est pas un alignement d\u2019\u00e9l\u00e9ments. C\u2019est une construction organique.<\/p>\n\n\n\n

    Un moment qui tient debout parce qu\u2019il repose sur une coh\u00e9rence enti\u00e8re \u2014 du lieu, \u00e0 la programmation, jusqu\u2019\u00e0 l\u2019\u00e9nergie invisible qui circule entre chaque d\u00e9tail.<\/p>\n\n\n\n

    La curation : une narration en plusieurs voix<\/strong><\/h3>\n\n\n\n

    6 artistes. 1 nuit. 1 seule direction : l\u2019authenticit\u00e9.<\/p>\n\n\n\n

    AYBEE<\/strong>
    DANICK BASTIEN<\/strong>
    DEROZ<\/strong>
    MVNGO<\/strong>
    RAQUEL<\/strong>
    ST.LAURENT<\/strong><\/p>\n\n\n\n

    Avancer avec clart\u00e9<\/strong><\/h3>\n\n\n\n

    Nous prenons position.
    <\/strong>Non pour prouver.
    Mais pour incarner notre mani\u00e8re de faire les choses.<\/strong><\/p>\n\n\n\n

    Align\u00e9e. Durable. Humain.<\/p>\n\n\n\n

    Penthouse Party, c\u2019est…<\/strong><\/h3>\n\n\n\n

    C\u2019est un pas de plus vers ce qu\u2019on construit d\u00e9j\u00e0 : une sc\u00e8ne \u00e0 notre image, des exp\u00e9riences qui durent, et une culture qui se tient droite sans demander \u00e0 \u00eatre valid\u00e9e.<\/p>\n\n\n\n

    Bienvenue dans l\u2019univers RICHE.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ce qui m\u00e9rite d\u2019exister m\u00e9rite d\u2019\u00eatre cr\u00e9\u00e9. Une soir\u00e9e comme une d\u00e9claration Il y a des \u00e9v\u00e9nements qu\u2019on programme.Et d\u2019autres […]<\/p>\n","protected":false},"author":1,"featured_media":929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"_links":{"self":[{"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":0,"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/media\/929"}],"wp:attachment":[{"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richetalent.com\/fr\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}